Primo Merch Design

For PrimoToys I realized all the merchandise material for events, toy fairs, on-site sales. This included t-shirts, business cards, bags, flyers, badges and so on.
All the material had to reflect the Primo brand’s clean design while keeping an element of playfulness to it.
For all the products I used Primo Red, which makes the brand recognizable at first glance, a very important characteristic that helps the apparel to stand out immediately. All the designs are big and chunky to reflect the chunckiness of toys played by the target age group of the product.