L’orso Brand Identity

L’orso is a music project born in 2010. In 2011 it starts to be produced by the Music Label Garrincha Dischi.

I contributed to create a brand identity for L’orso by creating designs for their EP and Albums, directing and animating videos, making layouts for posters, banners and post-producing the official photos.
I explored a wide range of assets that moved around the idea of something homemade and cozy that fit very well around the twee-pop music the band produced.