Toy Pioneers Club Brand Identity

The Toy Pioneers Club (TPC) is home to the most forward thinking toy pioneers from around the world, who believe in open-ended, gender neutral, hands on play. An online ‘club’ that brings together a select group of people who are making a positive change in the toy industry. People who see the value in sharing ideas and information with others in order to collectively challenge the status quo, and influence the industry for the better.

The Problem

The aim for this identity was to create a gender-neutral brand that could suggest playfulness and innovation in the toy industry.

The Solution

With this in mind I tackled the identity with a sense of purpose and play as guiding principles.
I also created and realized a unique system of “build yourself” avatars to allow the future members of the club to get a one-of-a-kind portrait of themselves.