This packaging was created for Cubetto, a friendly wooden robot that teaches children the basics of computer programming through adventures and hands on play. After the first Kickstarter Campaign new expansion packs were added to the world of Cubetto and there was the need to create a consistent look across all packs, and a format that can be repeated for future products.
Primo Packaging
The project’s objectives were to create a playful packaging for the Cubetto Playset and all its expansion packs. The design had to communicate the functionality of all the products through product photography, copy, and illustrations. The idea is to first grab customers attention and then slowly explain the product. As these are to be sold in stores both online and in retail the use of color is very important to make the packs stand out.
We teamed up with Burgopak for the realization of cardboard boxes while I designed the sleeves’ designes. The design is free of clutter to reinforce the idea of quality. With a big focus on coding and programming the packaging needed to represent us as the brand that teaches kids to program.
The outer sleeves show the product and what can be found inside the box, enriched by a single line of copy, all featuring the brand’s typical cream background. The illustrations on the sides are bright and bold, attracting the youngest audience towards the product. Under the slevees we have a plain cardboard box, enriched by a single black printed illustration. This element differentiates the box and makes it special without damaging the clean design.
In the Cubetto Playset, on the opening of the package, the friendly face of Cubetto emerges from the cut, while on the other side some colors peak from the holes in the cardboard, hinting to an adventure which is about to be discovered.
The packaging has been featured on The Dieline.
